We believe there’s a step when buying a home that is absolutely critical. In a tight market with low inventory it’s even more important. Unfortunately most people totally miss this step at Vantage West we call this, Market education. Market education is about systematically getting out and viewing homes, not for the purpose of buying but rather to educate yourself on the market, establishing a baseline for what your price range affords you, and refining your criteria. This is a step that the vast majority of agents will skip thinking it’s a waste of their time, however experience has taught us, this simple investment of time up front comes with a number of benefits.
- Number one is confidence – By getting out and viewing homes in a no pressure environment for the purpose of education, you gain the market knowledge and have enough basis of comparison to recognize value. You won’t have to take our word for it, you’ll know it when you see it.
- Number 2 – It puts you in a position to capitalize when you see a deal. In this market the difference of between getting a property and not is often down to who is most prepared. By becoming an educated buyer, you won’t hesitate when the time is right to make a move on something you love.
- Thirdly, you get the right home. Things are moving so quickly these days that often times buyers rush into a purchasing a home, that in the end, wasn’t quite right for their lifestyle. By getting out and viewing a variety of styles and property types, you get a chance to both broaden your horizon as well as refine your search criteria. It’s amazing how quickly a buyer's preference can shift once they’re exposed to all of the options.
Market education is a step we include any time we are serving a buyer. Sometimes it’s one afternoon of education and other times market education will last weeks. The amount of time is not important, what is of paramount importance is that you feel educated, empowered and excited before you take that next step.
Posted by AJ Hazzi on
Leave A Comment