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3 Reasons Sellers Are Dissatisfied With Their Agents

Posted by AJ Hazzi on Thursday, March 5th, 2020 at 8:33am.

The last thing a seller wants is to be left out of the loop, or feeling that they didn’t get as much money as they could have. Here’s how we at Vantage avoid these disappointments.

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Here are the top three reasons people report being disappointed with their last real estate agent:

The agent communicated poorly. Just as in every other aspect of business and life relationships, a failure to consistently and clearly communicate can be disruptive. For sellers, there’s nothing worse than being left in the dark; we’ve found that sellers need to be very connected to the process. Here’s how we accomplish that:

  1. Lightning-fast feedback — as soon as we know, we let you know
  2. Market updates — you need to be aware of trends that can impact your approach
  3. Talk to your agent — every three weeks to a month, sit down with your agent and discuss a market plan review (i.e., the three P’s: product, promotion, price)

"Simply put, at Vantage, we have more tools in our tool belt."

The home doesn’t sell. Most people don’t realize that 50% of all listings activated each day will eventually either be withdrawn or expired. Now at Vantage, we’re very proud of our stat: Only 6% of our listings end up expired. Not only do our listings sell more often, but they also sell quicker—in fact, 30 days quicker. Simply put, at Vantage, we have more tools in our tool belt. We’re able to provide creative solutions when things get tough (e.g., trades, lease options, and agreements for sale).

The seller feels that money was left on the table during negotiations. Here’s the sad truth about negotiating in our industry today: Amidst the fancy tech and instant messaging, the art of negotiation has been lost. Nowadays, many offers are submitted through email with a follow-up text saying, “I just sent you an offer. Please confirm receipt.”

I happen to have started my career in a time when carbon-copy contracts were king, and you had no choice but to sit down at a table with the other party and hammer out a deal. This process involved learning what was important to the other side, then artfully performing a give-and-take conversation so that you arrive at a win-win transaction.

On an average home of, say, $750,000, that’s $7,500 in your jeans thanks to our old-school approach. Remember: Just because we have the technology doesn’t mean we should shortcut that very important piece of the process.

If you have any questions for me about this or any other real estate topic, feel free to reach out via phone or email today. I look forward to hearing from you.

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